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It’s Only Rock And Roll But I Like It!
    VENUE: London to Brighton magical mystery tour
CLIENT: International Music Group
EVENT: Annual away day

The client requested a music themed treasure hunt starting at their offices in London and travelling to Brighton for the afternoon followed by dinner at the seaside.

The group was divided into teams each of which was provided with transport for the first part of the event which required them to visit certain locations with a famous musical theme and undertaking a specific challenge including a lunch stop at a music venue en route. To add a certain style to proceedings the transport provided was in the form of stretch limos ideal for your average pop idol or rock superstar and just to add spice the video facility in each car enabled an extra challenge to be provided as the teams swept off on their mystery tour.

On arrival in Brighton the teams undertook a walking treasure hunt around the historic old seaside town again with a musical theme.

The event concluded at a bar/brassiere where, after a prize giving, teams enjoyed a relaxing dinner and just a few drinks before the return trip to London at the end of a truly magical mystery tour. Despite no sightings of Elvis or even Kylie the day was a great success although none of the contestants should enter Pop Idol!



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